HAVEN ATHLETIC
KICKSTARTER
Services
Kickstarter management
Campaign management
Social Media management
Influencer coordination
Goals
Fully funded in less than one (1) hour. Missed it by one hour.
Increase brand awareness.
Impact
125 backers pledged $31,507 (215% of goal of $10,000)
Coordinated marketing efforts that lead to a 22% increase in audience.
Supported social content with an IG Reel that saw 59.1k views.
Haven Athletic is more than just an organized gym duffel. They focus on helping high performance athletes reach their peak potential by designing products that organize all the necessary training items.
After successfully launching the Haven Athletic organized duffel, they set out to solve one of the problems they heard most frequently. Athletes had one request though. They wanted an organized backpack that would travel well.
Haven Athletic brought district studio in to help manage and coordinate the Kickstarter campaign process in a 2 week window, when it can normally take 3-4 months.
TEAM
Brand: Haven Athletic
Photo/Video: Gattozzi Collective
Copywriter: Solomon Hanes
Design: Andrea Trew + Nick Chickinelli
